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Computer-Assisted Personal interviewing (CAPI) – Process, Benefits & Limitations

CAPI, or Computer-Assisted Personal Interviewing, is a technique of conducting surveys during which an interviewer makes use of a pc or pill to manage and file responses to survey questions. CAPI surveys are sometimes used for in-person interviews and are akin to Pc-Assisted Phone Interviewing – (CATI), the place surveys are performed through cellphone calls, and the responses are entered into specialised software program.

GeoPoll conducts thousands and thousands of surveys yearly utilizing CAPI and CATI utilizing our proprietary GeoPoll Interviewer Platform. This text appears to be like at learn how to conduct CAPI Interviews, its advantages, and limitations.

Fundamental steps for conducting a CAPI survey:

The method of conducting CAPI surveys could differ from undertaking to undertaking and the instruments used, however here’s a typical course of.

  • Practice the interviewers: Earlier than conducting the survey, the interviewers ought to be educated on the survey software program, the survey questions, and any particular directions for conducting the interview. GeoPoll has a devoted crew that trains interviewers for each survey we conduct.
  • Take a look at the survey software program: Earlier than starting the survey, the interviewers ought to take a look at the survey software program to make sure that it’s working correctly and that they’re snug utilizing it.
  • Recruit individuals: Identify a sample of people that match your survey’s inhabitants and recruit them. In case your survey requires a selected standards like age, location, or training, it’s essential to display screen the individuals earlier than the interview.
  • Conduct the interview whereas getting into the info: The interviewer will ask the participant the questions as they seem on the pc or pill display screen. The interviewer might also use skip patterns and routing directions to current questions based mostly on the participant’s responses. The info ought to be entered precisely, which is a serious benefit of CAPI over pen and paper surveys.
  • Knowledge high quality checks: The place potential, incorporate a mechanism for high quality assurance to test for any errors in actual time. The GeoPoll platform, for instance, conducts automated checks for inconsistencies, unmatched GPS places, and any breaks in information streaming and flags such for well timed correction.
  • Retailer and analyze the data: The info ought to be saved securely and backed up recurrently. As soon as the info is collected from all individuals, it may be analyzed to find out the survey outcomes.
  • Report the outcomes: As all the time, the final word goal of any study is to provide actionable reports to decision-makers. By means of the GeoPoll portal, one can test the ends in actual time, and we offer a number of finalized report varieties on the finish of the examine.

Why use CAPI?

CAPI is changing into more and more well-liked amongst researchers as a consequence of its many benefits over conventional paper-and-pencil surveys.

One of many major benefits of CAPI is that it permits for real-time information validation and skip sample logic. Because the interviewer enters the info, the pc program can test for errors or inconsistencies within the responses, making it simpler to establish and proper errors. Moreover, this system will be programmed to skip particular questions based mostly on the respondent’s earlier solutions, which may also help scale back the size of the interview and enhance effectivity.

CAPI additionally permits for larger flexibility in query design. Conventional paper-and-pencil surveys typically restrict inquiries to multiple-choice or open-ended codecs. Nonetheless, with CAPI, researchers have entry to a variety of query varieties, similar to ranking scales, date pickers, and multimedia questions. This enables researchers to gather extra detailed and correct information.

One other benefit of CAPI is that it permits for extra environment friendly information processing and evaluation. With conventional surveys, information have to be manually entered right into a spreadsheet or database, which will be time-consuming and error-prone. Then again, CAPI permits the info to be instantly transferred right into a digital format, which will be simply analyzed and exported to numerous statistical software program packages.

Drawbacks of CAPI

Regardless of its many benefits, CAPI additionally has its drawbacks. For instance, the interviewer have to be conversant in the software program and have web connection (not less than in some unspecified time in the future within the examine). This could be a limitation in areas with poor web infrastructure. To mitigate this for our research, the GeoPoll Interviewer Platform gives for offline information assortment till the enumerator has a connection.

Moreover, CAPI will be costlier than conventional surveys due to the price of the gear and software program. To counter this, GeoPoll makes use of our GeoPoll Interviewer App, which is put in on the interviewer’s personal smartphone.


In conclusion, Pc Assisted Private Interviewing is a beneficial survey analysis methodology that provides many benefits over conventional paper-and-pencil surveys. It permits for real-time information validation and skip sample logic, larger flexibility in query design, and extra environment friendly information processing and evaluation. Nonetheless, it additionally has drawbacks, similar to price and potential discomfort with expertise amongst individuals.

GeoPoll can conduct face-to-face interviews through CAPI in nearly any country and has expertise responding shortly to fast-moving conditions. To be taught extra about our capabilities, don’t hesitate to get in touch with us.

The GeoPoll Interviewer Platform from GeoPoll on Vimeo.

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