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2022 Year in Review: Industry Leading Innovation and Landmark Reports

Everybody anticipated and hoped 2022 could be a peaceful, regular yr after the coronavirus-driven rollercoaster of 2020 and 2021. A number of sudden occasions did occur whose impacts are nonetheless being felt, however the world trudges on. At GeoPoll, thousands and thousands of accomplished surveys later, we will proudly look again into the yr and the options we provided to supply knowledge that powered the essential selections of a number of manufacturers, worldwide growth organizations and media homes.

This text outlines a few of our highlights for 2022.

Revolutionary Product Releases

One of many Core Values of GeoPoll is steady enchancment. Whereas GeoPoll colleagues endeavor to develop as people and groups frequently, the corporate additionally takes deliberate steps on a day-to-day foundation to enhance our mandate to supply dependable knowledge to maneuver important selections on your purchasers, companions and the world. In 2022, we launched nice merchandise and massively improved others, together with:

The GeoPoll Consideration Panorama

Media consumption has modified. Digital channels are each difficult and turning into entangled with conventional TV, radio, and print media. To reliably measure this intersection, there wanted a change in media and viewers measurement fashions. This want birthed the GeoPoll Attention Landscape! Bringing a brand new perspective to media insights, the GeoPoll Consideration Panorama mannequin maps out the touchpoints throughout each conventional and new media and goes past viewers numbers to discover how and why they seize our consideration. Get extra particulars from our Namibia and Lesotho case study here.

A brand new and improved GeoPoll Viewers Measurement (GAM 3.0)

Over time, GeoPoll has established itself because the premier supplier of media viewers measurement by way of the GeoPoll Audience Measurement(GAM) subscription service. To additional intensify this and to supply advertisers, media homes, companies, and different customers with higher media insights for conclusive decision-making according to the altering media panorama, GeoPoll launched the brand new and improved GAM 3.0. with improved methodologies for each tv and radio rankings and new measurement for brand spanking new (digital) media and print. See what modified here.

A brand new GeoPoll Interviewer Platform

In 2022, everybody on GeoPoll collaborated to supply top-of-the-line interviewer platforms on the planet, a end result of a few years of expertise conducting CATI and CAPI surveys in rising markets. Our new and improved Interviewer platform for telephonic interviews (CATI)  and face-to-face interviews (CAPI) was a whole revamp of the cellular software on the middle of the ecosystem. It additionally launched a one-of-its-kind high quality management mechanism, and a brand new portal for companions to shortly and precisely monitor the progress of initiatives. Examine it here.


Other than the tons of of consumer analysis initiatives we run yearly, together with 2022, GeoPoll additionally seeks to deliver knowledge sense into the problems that contact the world in varied levels by way of our personal research. To not miss any of our experiences, bookmark the GeoPoll blog, and subscribe to our monthly newsletter, which provides you a front-seat view of the experiences, opinion items and analysis suggestions from our expertise. 2022 produced a report variety of such research and listed below are a couple of highlights.

Each day knowledge from Ukraine following Russia’s Invasion

The occasion that the majority outlined 2022 was Russia’s invasion of Ukraine within the final week of February. Only a week later, GeoPoll went to the sector to gather knowledge the assess the scenario on the bottom in Ukraine and help within the concentrating on of humanitarian aid. We revealed the first report on March 11, 2022, and have been operating every day surveys within the nation ever since. Our latest update (November) summarizes a few of the highlights of the traits we’re observing, which embody a myriad of highs and lows and what we give it some thought all. See the aggregated results and daily trends here.

The Kenya Media Institution Survey

Since our final media institution survey for Kenya in 2015, the media panorama has modified drastically. Whereas the dialog then was about TV migration from analog to digital, the speak now could be about one other sort of digital – the web and the smartphone – and the huge transformation it has prompted the media business. GeoPoll’s Kenya Media Establishment Survey 2022 is the nation’s most complete media research, overlaying all media touchpoints, establishing audiences for every media and diving into particulars such because the depth of engagement, the channels used, and the way every channel is consumed, amongst others. You’ll be able to learn more about it here and request a duplicate of no matter knowledge factors you want.

The Price of Residing Disaster Examine

The aforementioned  Russia’s invasion of Ukraine, the lingering results of the coronavirus pandemic and local weather change implications, amongst others, mixed to create what the UN known as the biggest cost-of-living crisis of the twenty first century. To evaluate the scenario and perceive how folks around the globe had been experiencing and dealing with the cost-of-living disaster, GeoPoll carried out a survey in August 2022 in 9 nations from throughout Latin America and the Caribbean, Africa, the Center East, and Asia. We revealed the Global Cost of Living Crisis Report here, and GeoPoll specialists from around the globe obtained collectively to debate their experiences and doable options on this podcast.

The World Cup Report

A welcome reprieve from the robust happenings of the yr was probably the most important international sporting showpiece – the FIFA World Cup. Held in Qatar throughout Winter for the primary time in historical past, the World Cup was distinctive in a number of methods – together with massively shocking outcomes. GeoPoll conducted this study in 5 nations in Africa to evaluate curiosity in soccer and the World Cup, viewership habits and plans, playing, and the extent of help each for international nations and African nations. We revealed the report right here.

Local weather Change within the Caribbean

Climate change research caribbean 2022

Local weather change is an actual menace to humankind. Rising seas, hotter temperatures, and extra frequent and excessive climate occasions pose a specific menace to coastal areas and island nations. As coastal flooding and erosion improve, Small Island Growing States (SIDS), like these within the Caribbean, mission to be a few of the most extremely impacted and quickest displaced populations throughout the globe. GeoPoll carried out this survey throughout 13 nations within the Caribbean to evaluate the extent of concern amongst residents on local weather change, the perceptions of the disaster and instructed options.

Exploring Mother and father’ Perceptions of the Malaria Vaccine

A ground-breaking malaria vaccine was permitted by the WHO, doubtlessly altering the face of kids’s well being all through Africa. To discover mother and father’ ideas and reactions to this doubtlessly revolutionary vaccine, GeoPoll carried out a survey in a number of high-burden malaria nations to assist decide consciousness of the brand new vaccine, basic mum or dad perceptions of routine childhood vaccines, intent to vaccinate for malaria and causes for hesitancy and if COVID-19 vaccines had any influence on mum or dad perceptions relating to the malaria vaccine. Read the report here.

Perceptions on GMO meals in Kenya

In 2022, the brand new Authorities of Kenya lifted a decade-long ban on the cultivation and importation of genetically modified food products (GMOs), a transfer that split opinions, with politicians and strain teams clashing with biotech scientists over the security of consuming GMO meals. GeoPoll carried out a Speedy Survey originally of November to evaluate citizen consciousness of GMOs, their perceptions on the federal government approval, info gaps, and considerations that must be addressed, together with modifications in comparison with the same survey GeoPoll had carried out with the Gates Basis in 2014. Here’s the report.

The Africa MSME Survey

Africa MSME report 2022

Micro, Small and Medium Enterprises (MSMEs) play a major position in most economies, notably in nations categorised as ‘rising’ and ‘creating.’ GeoPoll collaborated with Africa 118 on a joint survey to evaluate the well being and outlook of MSMEs in Kenya, Nigeria, and South Africa. You’ll be able to read the report here – and stay up for the annual report within the first quarter of 2023!

Model Africa

One other annual analysis mission we conduct is the Model Africa 100, which has persistently been probably the most complete model rank listing within the continent for the final decade. 2022’s version was the twelfth and coated 29 nations unfold throughout all of the areas of Africa. Learn the report here.

Conferences got here again

We had missed conferences through the peak of the pandemic. In 2022, folks might transfer round and meet face-to-face once more, which meant extra alternatives for GeoPoll staff members to share their data and study from friends.  From MSRA occasions and the East Africa Humanitarian Summit in Nairobi, Devex World, International Growth Discussion board, and Society For Worldwide Growth (SID-US) in Washington DC to Worldwide Social and Conduct Change Communication Summit in Marrakech, the Large 5 Summit and PAMRO in Cape City, GeoPoll participated in in-person occasions in over 20 cities in 2022!

On the World Affiliation for Public Opinion Analysis (WAPOR) 2022 convention in Dubai, GeoPoll grew to become a founder member of the WAPOR SSA Chapter. See you at conferences in 2023!

Have a fantastic 2023, will you?

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